Steve FloydSteve Floyd

Strategy, Design & Growth


Location

Dallas, TX

Phone

(214) 272-9109

Intro

A little bit about me.

Father, son, husband and brother. INTJ-A. Technology hype cycle contrarian. Good ideas motivate and inspire me. Over the last 15 years, I've been building a practice at the intersection of UX, digital product strategy & marketing.

I train, consult & partner with startups and fortune 500 brands on how to scale their design & growth teams and get better results from their efforts. Since late 2016 I have been working with various blockchain projects and started a consultancy geared towards high technology startups called Fractal.

If you need help shaping a new vision for your product or company feel free to reach out.

Expertise

Making it happen.
01

Digital Strategy

Getting new users/customers at scale, on time and within a target budget is no easy task. Been at it for over 20 years.

02

Digital Design

Been designing websites & various forms of online collateral since I was a wee lad. Shared process with my peers at Big Design.

03

Growth Marketing

I love to take pain points in a business and use code, 3rd party APIs & data to fix them (as well as scale user/customer acquisition).

04

Conversion Optimization

Huge believer in perpetual beta here. Lets talk pivot tables. A/B & multivariate testing with enriched data FTW.

05

SEO

My expertise in SEO has been featured in top industry media like Moz, SEJ, speaker at top search conferences like Pubcon and State of Search.

06

Data & Analytics

From simple attribution modeling, to complex customer databases with millions of records and attributes, I like to find the needle in the haystack.

07

UI Design

Simplifying complex applications and business logic into a simple, intuitive interface that users love is one of my passions.

08

DevOps/SysOps

IaaS, cloud automation, Gitflow & CI servers, etc... My processes and insights help design & development teams innovate faster.

Skills

Now I'm just flexin'.
99%

Adobe CC

98%

Google Apps

92%

GA & Matomo

96%

Google Display Network

70%

Git

95%

HTML

90%

CSS

65%

Javascript

85%

Adwords

80%

Facebook Ads

90%

Hubspot

65%

Salesforce

85%

Linux

70%

PHP

75%

MySQL

75%

NGINX

65%

Docker

75%

Ansible

62%

NodeJS

88%

WordOps

75%

Vue

60%

React

98%

Wordpress

82%

Strapi

65%

GatsbyJS

70%

Ghost

95%

Zapier

88%

FB Messenger

ADVISORY

Been there, done that.
2019 – Present

Europechain

Investor Outreach, Digital Strategy & Growth

Amsterdam, NL

I have worked closely with the executive team to shape a sustainable digital strategy and growth tactics that help them scale their time and resources.

2018 – 2019

Bitgate / Bitspace AG

Interim Chief Product Officer

Oslo, Norway

I advised Bitgate and served as interim CPO on their positioning, product strategy as well as way they presented their network of companies. Working closely with key stakeholders, I helped them refine and expand their marketing processes and provided assets and frameworks for their team to build on.

2018 – 2019

Chintai

UX Advisory

Cayman Islands, BOT

As part of an open source community project, I was one of the first 2 people on the team besides the project founders, I helped Chintai develop their brand, provide feedback on their design direction from its earliest days.

2018 – 2018

EOS Tribe

Co-Founder & CSO

Cheyenne, WY

Started a block producer operation leading up to the launch of EOS mainnet and exited profitably before the network became centralized.

Startups

My roots.
2017 – 2020

Fractal

Founder & Managing Director

Sol 3

Took a hiatus from my agency to spend more time with my son in 2016. A small side hustle/hobby turned into an international trip across 7 continents and got my name in the genesis block of EOS. This venture became Fractal, a product design & digital strategy consultancy for blockchain and FinTech.

2012 – 2013

Unpengu.in

Founder & Chief Architect

Dallas, TX

In order to scale some of the SEO work my agency was dong 2010-2012, I built a toxic backlink tool that identified low quality links within minutes vs days of manual auditing and evaluation that it took before. I sold it within 8 months of launching it to Jim Boykin of Internet Marketing Ninjas.

2003 – 2020

axzm

Founder & Principal Consultant

Dallas, TX

For 14 of the last 17 years I have operated a web agency called axzm. Some people think I know what I am doing.

1997 – 2003

Nice People

Co-Founder & Media Buyer

Dallas, TX

I founded and operated a promotions & field marketing company that produced live music events and provided sound equipment for bars & nightclubs.

Associations

Each one teach on.

Dallas CS

Founded and ran one of the longest running Content Strategy Meetups in the United States. Top CS pros like Kristina Halvorson and Margot Bloomstien spoke regularly.


SEMPO NTX

Founded the Dallas - Ft Worth SEMPO chapter in 2012 with several other local aficionados in the Search industry. SEMPO is now part of DAA.


DFW Design Thinking

Founded the Dallas Design Thinking Meetup to share and learn insights with my peers as well as foster careers and resources for Design Thinking in the Dallas area.

Clients & Partners

Doing work.
  • Europechain
  • Bitspace
  • HITRUST
  • AARC
  • RCG
  • KBM Group
  • Tenet
  • Beautech
  • K104
  • Fractal