Father, son and brother. INTJ-A. Technology hype cycle contrarian. Good ideas motivate and inspire me. Over the last 15 years I've built a practice and set of tools at the intersection of UX, digital product strategy & marketing.
I train, consult & partner with startups and fortune 500 brands on how to scale their design & growth teams and get better results from their efforts. Since late 2016 I have been working with various web3 projects, including helping launch and advice several public and private blockchains.
If you need help shaping a new vision for your product or company feel free to reach out.
Getting new users/customers at scale, on time and within a target budget is no easy task. Been at it for over 20 years.
Been designing websites & various forms of online collateral since I was a wee lad. Shared process with my peers at Big Design.
I love to take pain points in a business and use code, 3rd party APIs & data to fix them (as well as scale user/customer acquisition).
Huge believer in perpetual beta here. Lets talk pivot tables. A/B & multivariate testing with enriched data FTW.
My expertise in SEO has been featured in top industry media like Moz, SEJ, speaker at top search conferences like Pubcon and State of Search.
From simple attribution modeling, to complex customer databases with millions of records and attributes, I like to find the needle in the haystack.
Simplifying complex applications and business logic into a simple, intuitive interface that users love is one of my passions.
IaaS, cloud automation, Gitflow & CI servers, etc... My processes and insights help design & development teams innovate faster.
I have worked closely with the executive team to shape a sustainable digital strategy and growth tactics that help them scale their time and resources.
I advised Bitgate and served as interim CPO on their positioning, product strategy as well as way they presented their network of companies. Working closely with key stakeholders, I helped them refine and expand their marketing processes and provided assets and frameworks for their team to build on.
As part of an open source community project, I was one of the first 2 people on the team besides the project founders, I helped Chintai develop their brand, provide feedback on their design direction from its earliest days.
Started a block producer operation leading up to the launch of EOS mainnet and exited profitably before the network became centralized.
Took a hiatus from my agency to spend more time with my son in 2016. A small side hustle/hobby turned into an international trip across 7 continents and got my name in the genesis block of EOS. This venture became Fractal, a product design & digital strategy consultancy for blockchain and FinTech.
In order to scale some of the SEO work my agency was dong 2010-2012, I built a toxic backlink tool that identified low quality links within minutes vs days of manual auditing and evaluation that it took before. I sold it within 8 months of launching it to Jim Boykin of Internet Marketing Ninjas.
For 14 of the last 17 years I have operated a web agency called axzm. Some people think I know what I am doing.
I founded and operated a promotions & field marketing company that produced live music events and provided sound equipment for bars & nightclubs.
Founded and ran one of the longest running Content Strategy Meetups in the United States. Top CS pros like Kristina Halvorson and Margot Bloomstien spoke regularly.
Founded the Dallas - Ft Worth SEMPO chapter in 2012 with several other local aficionados in the Search industry. SEMPO is now part of DAA.
Founded the Dallas Design Thinking Meetup to share and learn insights with my peers as well as foster careers and resources for Design Thinking in the Dallas area.